But reach is not all. The task of most advertisers is to approach the right target group. For example the young fashion oriented people. In this way the client NEW YORKER has currently realized a very successful wide range campaign with PPO in five European countries.

New Yorker has 862 stores in 32 countries, making it one of Europe's largest fashion businesses. In the last few years the brand could enjoy a very strong increase of its profits. His marketing philosophy is characterized by closeness to the target group and right in this way PPO could ensure NEW YORKER a target-oriented campaign. Thanks to the premium sites PPO provided to New Yorker a pan European campaign in five countries, reaching exactly the right target group in the appropriate editorial surroundings. That guarantied not only an attractive CPM in the target group but also a congenial acceptance of the brand NEW YORKER.

Enjoy the experience of PPO in planning and realizing your international online campaigns very comfortably (1 central point of contact, 1 experienced ad management team, 1 campaign reporting system across all countries, 1 invoice).

Here you can see some examples to the NEW YORKER campaign...


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Kind Regards,

Dieter Kluth